Inside Her Pretty Little Head Book Reviews
Inside Her Pretty Little Head by Jane Cunningham & Philippa Roberts Book Summary
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Jane Cunningham and Philippa Roberts worked together at DDB and, more recently, as Planning Director and Client Services Director at Ogilvy & Mather ad agencies. They now run a consultancy that specialises in female marketing and branding. They live in Shepherds Bush and West Hampstead, London.
Book Name | Inside Her Pretty Little Head |
Genre | Business & Personal Finance |
Author | Jane Cunningham & Philippa Roberts |
Published | 05 July 2013, Friday |
Language | English |
E-Book Size | 1.01 MB |
Inside Her Pretty Little Head (Jane Cunningham & Philippa Roberts) Book Reviews 2024
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Summary of Inside Her Pretty Little Head by Jane Cunningham & Philippa Roberts
The Inside Her Pretty Little Head book written by Jane Cunningham & Philippa Roberts was published on 05 July 2013, Friday in the Business & Personal Finance category. A total of 84 readers of the book gave the book 0 points out of 5.
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