Propaganda Book Reviews
Propaganda by Edward Bernays Book Summary
"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual".
Noam Chomsky
"Sobrino de Sigmund Freud, licenciado en agronomía y periodista a tiempo parcial, Edward Bernays fue un personaje colorido que prodigó sus consejos a numerosas empresas y orquestó un sinfín de campañas de opinión tanto en Estados Unidos como en América Latina. Con Propaganda, firmó un volumen esbelto e incisivo que una mirada apresurada podría calificar de cínico".
Le Monde
"Escrita en 1927, Propaganda se muestra ante el lector como una obra cuya atemporalidad resulta abrumadora".
Ana Isabel Barragán Romero
Book Name | Propaganda |
Genre | History |
Author | Edward Bernays |
Published | 01 May 2008, Thursday |
Language | English |
E-Book Size | 1.1 MB |
Propaganda (Edward Bernays) Book Reviews 2024
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Download Link | Book Format |
propaganda-ebook.pdf | |
propaganda-ebook.epub | EPUB |
propaganda-ebook.kindle | KINDLE |
Propaganda E-book (PDF, PUB, KINDLE) Download
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Summary of Propaganda by Edward Bernays
The Propaganda book written by Edward Bernays was published on 01 May 2008, Thursday in the History category. A total of 34 readers of the book gave the book 0 points out of 5.
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