Brand Activism Book Reviews
Brand Activism by Philip Kotler & Christian Sarkar Book Summary
I tempi sono cambiati. In passato, un'azienda poteva scegliere per quali problemi impegnarsi. Oggi non è più così. I consumatori, in particolare Millennial e Generazione Z, chiedono a gran voce alle imprese di essere le protagoniste del cambiamento del mondo e del tentativo di risolvere i problemi più urgenti che affliggono la società. Crisi di fiducia, emergenza climatica, disparità di reddito, correttezza verso i collaboratori, diritto alla salute e all'istruzione, riscaldamento globale, discriminazioni, impronta ambientale dei singoli e delle imprese sono diventati nel volgere di un decennio i temi centrali su cui ogni azienda è chiamata a rispondere, prendendo posizione e mettendo in gioco la propria reputazione. Che cosa vuol dire tutto questo? Essere brand activist. E se è vero che la dichiarazione del purpose non basta più ed è necessario passare all'azione, Brand Activism è il testo di riferimento per capire quali strategie le aziende devono mettere in atto per trasformare i valori del bene comune e della sostenibilità da semplici slogan ad azioni concrete.
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| Book Name | Brand Activism |
| Genre | Industries & Professions |
| Author | Philip Kotler & Christian Sarkar |
| Published | 23 September 2020, Wednesday |
| Language | English |
| E-Book Size | 13.64 MB |
Brand Activism (Philip Kotler & Christian Sarkar) Book Reviews 2024
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| Download Link | Book Format |
| brand-activism-ebook.pdf | |
| brand-activism-ebook.epub | EPUB |
| brand-activism-ebook.kindle | KINDLE |
Brand Activism E-book (PDF, PUB, KINDLE) Download
Brand Activism ebook brand-activism (13.64 MB) download new links will be update!
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Summary of Brand Activism by Philip Kotler & Christian Sarkar
The Brand Activism book written by Philip Kotler & Christian Sarkar was published on 23 September 2020, Wednesday in the Industries & Professions category. A total of 152 readers of the book gave the book 0 points out of 5.
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