Marketing Insights from A to Z Book Reviews
Marketing Insights from A to Z by Philip Kotler Book Summary
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Book Name | Marketing Insights from A to Z |
Genre | Marketing & Sales |
Author | Philip Kotler |
Published | 06 January 2011, Thursday |
Language | English |
E-Book Size | 891.06 KB |
Marketing Insights from A to Z (Philip Kotler) Book Reviews 2024
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Summary of Marketing Insights from A to Z by Philip Kotler
The Marketing Insights from A to Z book written by Philip Kotler was published on 06 January 2011, Thursday in the Marketing & Sales category. A total of 172 readers of the book gave the book 0 points out of 5.
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