Marketing Management, Global Edition Book Reviews
Marketing Management, Global Edition by Philip Kotler Book Summary
For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
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The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
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| Book Name | Marketing Management, Global Edition |
| Genre | Management & Leadership |
| Author | Philip Kotler |
| Published | 19 May 2021, Wednesday |
| Language | English |
| E-Book Size | 65.52 MB |
Marketing Management, Global Edition (Philip Kotler) Book Reviews 2024
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| Download Link | Book Format |
| marketing-management-global-edition-ebook.pdf | |
| marketing-management-global-edition-ebook.epub | EPUB |
| marketing-management-global-edition-ebook.kindle | KINDLE |
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Summary of Marketing Management, Global Edition by Philip Kotler
The Marketing Management, Global Edition book written by Philip Kotler was published on 19 May 2021, Wednesday in the Management & Leadership category. A total of 158 readers of the book gave the book 0 points out of 5.
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