Retail 4.0 Book Reviews
Retail 4.0 by Philip Kotler Book Summary
La tecnología está cambiando las reglas del negocio minorista. Los hábitos y las costumbres de los consumidores han ido evolucionando de manera cada vez más acelerada. Ahora, la mayoría de los clientes compra desde sus smartphones, no en tiendas físicas, y confían más en las redes sociales y en las opiniones de otros compradores que en la publicidad de las propias marcas. En este nuevo contexto, las estrategias del marketing tradicional ya no dan resultados. Es necesario un nuevo modelo que ayude a las marcas a mejorar la experiencia de cliente para cumplir satisfactoriamente con sus expectativas y sus nuevas necesidades.
El sector debe asumir una profunda transformación que pasa por la digitalización del comercio minorista. Retail 4.0. proporciona un marco interpretativo para que los profesionales puedan comprender y gestionar sus comercios desde esta nueva perspectiva. Da una serie de consejos estratégicos para fusionar el marketing tradicional con el digital, elegir las tecnologías más funcionales, alinear la información que se transmite tanto online como offline y, finalmente, conseguir que las tiendas físicas se conviertan en destinos a los que querer ir, para ganar la lealtad del consumidor y defenderse de la competencia más agresiva.
Kotler y Stigliano proponen diez reglas fundamentales para gestionar con éxito el comercio minorista en la era digital. En cada regla se profundiza en las implicaciones que tiene en la realidad, mediante entrevistas a CEO de empresas de retail tan importantes como, Telefónica, Fnac, Amazon, Carrefour, Levi Strauss & Co o Shiseido.
👋 Do you love Retail 4.0 books? Please share your friends!
| Book Name | Retail 4.0 |
| Genre | Marketing & Sales |
| Author | Philip Kotler |
| Published | 15 July 2020, Wednesday |
| Language | English |
| E-Book Size | 5.48 MB |
Retail 4.0 (Philip Kotler) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
| Download Link | Book Format |
| retail-4-0-ebook.pdf | |
| retail-4-0-ebook.epub | EPUB |
| retail-4-0-ebook.kindle | KINDLE |
Retail 4.0 E-book (PDF, PUB, KINDLE) Download
Retail 4.0 ebook retail-4-0 (5.48 MB) download new links will be update!
Retail 4.0 Similar Books
| Book Name | Score | Reviews | Price |
| Boost Your Instagram | 4/5 | 115 | Free |
| Marketing | 0/5 | 0 | $0.99 |
| Multiplying Your Marketing Impact with Social Media | 3/5 | 14 | Free |
| Affiliate Marketing Field Guide | 4.5/5 | 10 | Free |
| No B.S. Trust Based Marketing | 5/5 | 6 | $9.99 |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
| Book Name | Score | Reviews | Price |
| Brand Activism | 0/5 | 0 | $26.99 |
| Marketing 4.0 | 0/5 | 0 | $24.99 |
| Marketing 3.0 | 0/5 | 0 | $20.99 |
| Ingredient Branding | 0/5 | 0 | $54.99 |
| Marketing Insights from A to Z | 0/5 | 0 | $27.99 |
Summary of Retail 4.0 by Philip Kotler
The Retail 4.0 book written by Philip Kotler was published on 15 July 2020, Wednesday in the Marketing & Sales category. A total of 24 readers of the book gave the book 0 points out of 5.
| Book Name | Author | Price |
| Return2Sender Smartphone Survey | Return2Sender | Free |
| Unusually Effective | Akshay Desai | Free |
| Best of Branded Content Marketing | Andrew Canter, Justin Kirby, Greta McFarlane, Mark Welland & The Branded Content Marketing Association | Free |
| The A to Z of Branding | Louise Kennedy | Free |
| Viral Marketing Strategies | Chillik Media | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
| Book Name | Author | Price |
| The Irresistible Offer | Mark Joyner | $19.99 |
| The New Model of Selling | Jerry Acuff & Jeremy Miner | $9.99 |
| This Is Marketing | Seth Godin | $12.99 |
| Positioning for Advantage | Professor Kimberly A. Whitler | $28.99 |
| Fanatical Prospecting | Jeb Blount & Mike Weinberg | $17.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! Retail 4.0 book comments loading...
Philip Kotler - Retail 4.0 Discussions & Comments
Have you read this book yet? What do you think about Retail 4.0 by Philip Kotler book? Ask the bookpedia.co community a question about Retail 4.0!