How to Integrate Social Media into Your Marketing Plan Book Reviews
How to Integrate Social Media into Your Marketing Plan by Jamie Turner & Reshma Shah Book Summary
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.
Make sure your social media initiatives and your broader marketing and branding programs work together and support each other
What do Geico and The Shane Company have in common? They’re both well-known brands that have made their mark with clever, catchy advertisements. But they also share a less flattering characteristic: They have largely failed to integrate their communications campaigns with strong, long-lasting brand messages that resonate with customers over time....
Book Name | How to Integrate Social Media into Your Marketing Plan |
Genre | Marketing & Sales |
Author | Jamie Turner & Reshma Shah |
Published | 29 September 2010, Wednesday |
Language | English |
E-Book Size | 466.92 KB |
How to Integrate Social Media into Your Marketing Plan (Jamie Turner & Reshma Shah) Book Reviews 2024
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Summary of How to Integrate Social Media into Your Marketing Plan by Jamie Turner & Reshma Shah
The How to Integrate Social Media into Your Marketing Plan book written by Jamie Turner & Reshma Shah was published on 29 September 2010, Wednesday in the Marketing & Sales category. A total of 112 readers of the book gave the book 0 points out of 5.
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