Establishing Your Major Social Media Objectives and Key Strategies Book Reviews
Establishing Your Major Social Media Objectives and Key Strategies by Jamie Turner & Reshma Shah Book Summary
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.
How to set clear objectives for your social media initiative that link tightly with your overall marketing strategies.
Common objectives for a social media program range from driving Web site traffic to increasing customer engagement. But whatever your stated objectives are, only one thing is important: You need to integrate your social media campaign into your marketing campaign so that they can both show a quantifiable ROI.
Book Name | Establishing Your Major Social Media Objectives and Key Strategies |
Genre | Marketing & Sales |
Author | Jamie Turner & Reshma Shah |
Published | 29 September 2010, Wednesday |
Language | English |
E-Book Size | 470.4 KB |
Establishing Your Major Social Media Objectives and Key Strategies (Jamie Turner & Reshma Shah) Book Reviews 2024
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Summary of Establishing Your Major Social Media Objectives and Key Strategies by Jamie Turner & Reshma Shah
The Establishing Your Major Social Media Objectives and Key Strategies book written by Jamie Turner & Reshma Shah was published on 29 September 2010, Wednesday in the Marketing & Sales category. A total of 134 readers of the book gave the book 0 points out of 5.
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