Getting Thinkers, Blamers and Junkies to Align Book Reviews
Getting Thinkers, Blamers and Junkies to Align by Christine Crandell Book Summary
Aligning sales and marketing requires a mindset change from scarcity of resources to be fought over to one of abundance achieved through partnership. Companies that take steps to integrate the activities, processes and structures of the two teams are seeing top-line results. Reinforcing the teamwork with a culture that values shared accountability and supporting the alignment with common technology platforms improves the bottom-line.
If you’re in marketing, and want to achieve alignment with sales, sparking that initial conversation can be daunting. The key to success is choosing who to talk to, and when.
Book Name | Getting Thinkers, Blamers and Junkies to Align |
Genre | Computers |
Author | Christine Crandell |
Published | 19 January 2011, Wednesday |
Language | English |
E-Book Size | 54.74 KB |
Getting Thinkers, Blamers and Junkies to Align (Christine Crandell) Book Reviews 2024
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Download Link | Book Format |
getting-thinkers-blamers-and-junkies-to-ebook.pdf | |
getting-thinkers-blamers-and-junkies-to-ebook.epub | EPUB |
getting-thinkers-blamers-and-junkies-to-ebook.kindle | KINDLE |
Getting Thinkers, Blamers and Junkies to Align E-book (PDF, PUB, KINDLE) Download
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Summary of Getting Thinkers, Blamers and Junkies to Align by Christine Crandell
The Getting Thinkers, Blamers and Junkies to Align book written by Christine Crandell was published on 19 January 2011, Wednesday in the Computers category. A total of 0 readers of the book gave the book 0 points out of 5.
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