Getting Thinkers, Blamers and Junkies to Align Book Reviews

AUTHOR
Christine Crandell
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0
TOTAL RATINGS
0

Getting Thinkers, Blamers and Junkies to Align by Christine Crandell Book Summary

Aligning sales and marketing requires a mindset change from scarcity of resources to be fought over to one of abundance achieved through partnership. Companies that take steps to integrate the activities, processes and structures of the two teams are seeing top-line results. Reinforcing the teamwork with a culture that values shared accountability and supporting the alignment with common technology platforms improves the bottom-line.  

If you’re in marketing, and want to achieve alignment with sales, sparking that initial conversation can be daunting. The key to success is choosing who to talk to, and when.

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Book Name Getting Thinkers, Blamers and Junkies to Align
Genre Computers
Published
Language English
E-Book Size 54.74 KB

Getting Thinkers, Blamers and Junkies to Align (Christine Crandell) Book Reviews 2024

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Summary of Getting Thinkers, Blamers and Junkies to Align by Christine Crandell

The Getting Thinkers, Blamers and Junkies to Align book written by Christine Crandell was published on 19 January 2011, Wednesday in the Computers category. A total of 0 readers of the book gave the book 0 points out of 5.

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