Creating Competitive Advantage Book Reviews
Creating Competitive Advantage by Jaynie L. Smith & William G. Flanagan Book Summary
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.
The five fatal flaws of most companies:
? They don’t have a competitive advantage but think they do
? They have a competitive advantage but don’t know what it is—so they lower prices instead
? They know what their competitive advantage is but neglect to tell clients about it
? They mistake “strengths” for competitive advantages
? They don’t concentrate on competitive advantages when making strategic and operational decisions
The good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did company revenues.
Jack Welch has said, “If you don’t have a competitive advantage, don’t compete.” This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.
“The biggest marketing flaw in most companies is their failure to fully reap the benefits of their competitive advantages. Either they think they have a competitive advantage but don’t. Or they have one and don’t realize it. Or they know they have a strong competitive advantage but fail to promote it adequately to their customers and prospects.
“In my research with middle-market companies, I found only two CEOs out of 1,000 who could clearly name their companies’ competitive advantages. The other 99.8 percent could offer only vague, imprecise generalities. These same CEOs often rely on outside consultants to guide strategic-planning sessions. Yet, in my experience, very few consultants – even seasoned ones – give competitive advantage evaluation more than a superficial glance….
“Ignoring your competitive advantages can be an expensive and even fatal mistake. Because no matter the size of your company or the kind of business you are in, your competitive advantages should be the foundation of all your strategic and operational decisions. They’re the reasons customers choose to buy from you instead of the other guy.” – From Creating Competitive Advantage
Book Name | Creating Competitive Advantage |
Genre | Marketing & Sales |
Author | Jaynie L. Smith & William G. Flanagan |
Published | 25 April 2006, Tuesday |
Language | English |
E-Book Size | 659.38 KB |
Creating Competitive Advantage (Jaynie L. Smith & William G. Flanagan) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
Imagine you at your best. All the time. Picture yourself at your sharpest and most productive. Your most alert and focused. Your most lucid, creative and confident. At work. At play. In every area of your life. Add Mind Lab Pro® v4.0 to your daily routine and uncap your true potential. Buy Now!
Adsterra is the most preferred ad network for those looking for an alternative to AdSense. Adsterra is the ideal choice for new sites with low daily traffic. In order to advertise on the site in Adsterra, like other ad networks, a certain traffic limit, domain age, etc. is required. There are no strict rules. Sign up!
Download Link | Book Format |
creating-competitive-advantage-ebook.pdf | |
creating-competitive-advantage-ebook.epub | EPUB |
creating-competitive-advantage-ebook.kindle | KINDLE |
Creating Competitive Advantage E-book (PDF, PUB, KINDLE) Download
Creating Competitive Advantage ebook creating-competitive-advantage (659.38 KB) download new links will be update!
Creating Competitive Advantage Similar Books
Book Name | Score | Reviews | Price |
To Sell Is Human | 3.5/5 | 322 | $14.99 |
Why You Need To Start Network Marketing | 4.5/5 | 25 | Free |
Marketing In Less Than 1000 Words | 4/5 | 603 | $0.99 |
Marketing | 0/5 | 0 | $0.99 |
The Psychology of Selling | 4.5/5 | 178 | $12.99 |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
Book Name | Score | Reviews | Price |
Summary of Creating Competitive Advantage by Jaynie L. Smith & William G. Flanagan
The Creating Competitive Advantage book written by Jaynie L. Smith & William G. Flanagan was published on 25 April 2006, Tuesday in the Marketing & Sales category. A total of 176 readers of the book gave the book 4 points out of 5.
Book Name | Author | Price |
The Art of Marketing and PR | Pacharee Pantoomano-Pfirsch & Kittima Sethi | Free |
The A to Z of Branding | Louise Kennedy | Free |
Best of Branded Content Marketing | Andrew Canter, Justin Kirby, Greta McFarlane, Mark Welland & The Branded Content Marketing Association | Free |
Boost Your Instagram | Faiz Aly | Free |
Profit Upgrade | Richard Parkes Cordock | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
Book Name | Author | Price |
Awaken the Brand by Suhailah, Unleash Your Personal Potential Through Building Your Brand | Suhailah H. Yoba | $21.99 |
Advertising Headlines That Make You Rich | David Garfinkel | $7.99 |
Secrets of Question-Based Selling | Thomas Freese | $16.99 |
How I Raised Myself From Failure to Success in Selling | Frank Bettger | $3.99 |
Perfect Phrases for Customer Service, Second Edition | Robert Bacal | $10.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! Creating Competitive Advantage book comments loading...
Jaynie L. Smith & William G. Flanagan - Creating Competitive Advantage Discussions & Comments
Have you read this book yet? What do you think about Creating Competitive Advantage by Jaynie L. Smith & William G. Flanagan book? Ask the bookpedia.co community a question about Creating Competitive Advantage!