Marketing That Works Book Reviews
Marketing That Works by Leonard Lodish, Howard Morgan & Shellye Archambeau Book Summary
Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.
From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in
Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come.
Build the foundation for extraordinary profit
Discover faster, smarter techniques for positioning, targeting, and segmentation
Drive entrepreneurial attitude throughout all your marketing functions
Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring
Maximize the value of all your stakeholder relationships
Profit by marketing to investors, intermediaries, employees, partners, and users
Generate, screen, and develop better product ideas
Engage combat on the right battlefields
Launch new products to maximize their lifetime profitability
Stage the winning rollout: from fixing bugs to gaining reference accounts
Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future.
Are your marketing investments doing all that? If not, get Marketing That Works–and read it today.
Includes online access to state-of-the-art marketing allocation software!
Book Name | Marketing That Works |
Genre | Marketing & Sales |
Author | Leonard Lodish, Howard Morgan & Shellye Archambeau |
Published | 21 March 2007, Wednesday |
Language | English |
E-Book Size | 3.41 MB |
Marketing That Works (Leonard Lodish, Howard Morgan & Shellye Archambeau) Book Reviews 2024
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Download Link | Book Format |
marketing-that-works-ebook.pdf | |
marketing-that-works-ebook.epub | EPUB |
marketing-that-works-ebook.kindle | KINDLE |
Marketing That Works E-book (PDF, PUB, KINDLE) Download
Marketing That Works ebook marketing-that-works (3.41 MB) download new links will be update!
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Summary of Marketing That Works by Leonard Lodish, Howard Morgan & Shellye Archambeau
The Marketing That Works book written by Leonard Lodish, Howard Morgan & Shellye Archambeau was published on 21 March 2007, Wednesday in the Marketing & Sales category. A total of 22 readers of the book gave the book 0 points out of 5.
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