Gratis Book Reviews
Gratis by Chris Anderson Book Summary
Negli anni novanta "gratis" era uno strumento di marketing: con la tentazione o l'illusione della gratuità si inducevano i consumatori a metter mano al portafoglio. E così, a chi è stato reso scaltro da anni di acquisti, riesce difficile comprendere come internet possa muovere denaro anche attraverso il "completamente gratis". La rete ha però modificato le tradizionali leggi economiche. Esistono beni e servizi online per cui gli utenti sono disposti a pagare solo in modi non convenzionali: con la propria attenzione, con la collaborazione, attraverso micropagamenti o permettendo che i propri dati di navigazione siano utilizzati a fini pubblicitari. Il mercato digitale ha così creato un'economia nuova che, sostenuta dall'abbattimento dei costi garantito dal bit, si rivela vincente in periodi di crisi. Il massimo esperto di nuove tecnologie Chris Anderson ci insegna qui come comprendere - e sfruttare - questi innovativi meccanismi di guadagno, in un saggio divertente e ricco di sorprese.
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| Book Name | Gratis |
| Genre | Marketing & Sales |
| Author | Chris Anderson |
| Published | 05 October 2010, Tuesday |
| Language | English |
| E-Book Size | 7.32 MB |
Gratis (Chris Anderson) Book Reviews 2024
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| Download Link | Book Format |
| gratis-ebook.pdf | |
| gratis-ebook.epub | EPUB |
| gratis-ebook.kindle | KINDLE |
Gratis E-book (PDF, PUB, KINDLE) Download
Gratis ebook gratis (7.32 MB) download new links will be update!
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Summary of Gratis by Chris Anderson
The Gratis book written by Chris Anderson was published on 05 October 2010, Tuesday in the Marketing & Sales category. A total of 32 readers of the book gave the book 0 points out of 5.
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