Brand Like A Rock Star Book Reviews

AUTHOR
Steve Jones
SCORE
0
TOTAL RATINGS
28

Brand Like A Rock Star by Steve Jones Book Summary

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. 

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. 

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. 

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

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Book Name Brand Like A Rock Star
Genre Marketing & Sales
Published
Language English
E-Book Size 3.12 MB

Brand Like A Rock Star (Steve Jones) Book Reviews 2024

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Brand Like A Rock Star E-book (PDF, PUB, KINDLE) Download

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Summary of Brand Like A Rock Star by Steve Jones

The Brand Like A Rock Star book written by Steve Jones was published on 01 October 2011, Saturday in the Marketing & Sales category. A total of 28 readers of the book gave the book 0 points out of 5.

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