Developing New Products and Services Book Reviews
Developing New Products and Services by Lawrence Sanders Book Summary
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Book Name | Developing New Products and Services |
Genre | Business & Personal Finance |
Author | Lawrence Sanders |
Published | 14 October 2011, Friday |
Language | English |
E-Book Size | 7.17 MB |
Developing New Products and Services (Lawrence Sanders) Book Reviews 2024
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Download Link | Book Format |
developing-new-products-and-services-ebook.pdf | |
developing-new-products-and-services-ebook.epub | EPUB |
developing-new-products-and-services-ebook.kindle | KINDLE |
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Summary of Developing New Products and Services by Lawrence Sanders
The Developing New Products and Services book written by Lawrence Sanders was published on 14 October 2011, Friday in the Business & Personal Finance category. A total of 40 readers of the book gave the book 0 points out of 5.
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