WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Book Reviews
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace by Sean Moffitt, Mike Dover & Don Tapscott Book Summary
Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands
Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.
Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction.
Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital
Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook.
Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales
Inside WikiBrands:
The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes
👋 Do you love WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace books? Please share your friends!
| Book Name | WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace |
| Genre | Management & Leadership |
| Author | Sean Moffitt, Mike Dover & Don Tapscott |
| Published | 24 December 2010, Friday |
| Language | English |
| E-Book Size | 8.41 MB |
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (Sean Moffitt, Mike Dover & Don Tapscott) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
| Download Link | Book Format |
| wikibrands-reinventing-your-company-in-a-ebook.pdf | |
| wikibrands-reinventing-your-company-in-a-ebook.epub | EPUB |
| wikibrands-reinventing-your-company-in-a-ebook.kindle | KINDLE |
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace E-book (PDF, PUB, KINDLE) Download
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace ebook wikibrands-reinventing-your-company-in-a (8.41 MB) download new links will be update!
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Similar Books
| Book Name | Score | Reviews | Price |
| The Happiness Advantage | 4.5/5 | 532 | $9.99 |
| Make Something Wonderful | 4.5/5 | 1,080 | Free |
| Good to Great | 4/5 | 685 | $15.99 |
| Atomic Habits | 4.5/5 | 5,166 | $13.99 |
| Habits | 4.5/5 | 1,141 | Free |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
| Book Name | Score | Reviews | Price |
Summary of WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace by Sean Moffitt, Mike Dover & Don Tapscott
The WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace book written by Sean Moffitt, Mike Dover & Don Tapscott was published on 24 December 2010, Friday in the Management & Leadership category. A total of 150 readers of the book gave the book 0 points out of 5.
| Book Name | Author | Price |
| Communicate with Impact | Ora Shtull | Free |
| Managing Projects of all Sizes | Jason Westland | Free |
| How to Create Passive Income with Ebooks | Sylvie McCracken | Free |
| The Ultimate Guide to Remote Work | Wade Foster | Free |
| 2025 | International Multimedia Telecommunications Consortium (IMTC), Anatoli Levine & Kfir Pravda | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
| Book Name | Author | Price |
| The Obstacle Is the Way | Ryan Holiday | $4.99 |
| Barbarians at the Gate | Bryan Burrough & John Helyar | $17.99 |
| Business Adventures | John Brooks | $2.99 |
| Limitless Expanded Edition | Jim Kwik | $5.99 |
| Memos from the Chairman | Alan C. Greenberg | $10.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace book comments loading...
Sean Moffitt, Mike Dover & Don Tapscott - WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Discussions & Comments
Have you read this book yet? What do you think about WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace by Sean Moffitt, Mike Dover & Don Tapscott book? Ask the bookpedia.co community a question about WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace!