International Retail Marketing Book Reviews

AUTHOR
Christopher Moore, Margaret Bruce & Grete Birtwistle
SCORE
0
TOTAL RATINGS
6

International Retail Marketing by Christopher Moore, Margaret Bruce & Grete Birtwistle Book Summary

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

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Book Name International Retail Marketing
Genre Business & Personal Finance
Published
Language English
E-Book Size 17.46 MB

International Retail Marketing (Christopher Moore, Margaret Bruce & Grete Birtwistle) Book Reviews 2024

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Summary of International Retail Marketing by Christopher Moore, Margaret Bruce & Grete Birtwistle

The International Retail Marketing book written by Christopher Moore, Margaret Bruce & Grete Birtwistle was published on 30 March 2007, Friday in the Business & Personal Finance category. A total of 6 readers of the book gave the book 0 points out of 5.

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