Public Relations Book Reviews
Public Relations by Paul Baines, John Egan & Frank Jefkins Book Summary
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.
The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:
* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup
The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.
With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.
👋 Do you love Public Relations books? Please share your friends!
| Book Name | Public Relations |
| Genre | Business & Personal Finance |
| Author | Paul Baines, John Egan & Frank Jefkins |
| Published | 07 June 2007, Thursday |
| Language | English |
| E-Book Size | 15.82 MB |
Public Relations (Paul Baines, John Egan & Frank Jefkins) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
| Download Link | Book Format |
| public-relations-ebook.pdf | |
| public-relations-ebook.epub | EPUB |
| public-relations-ebook.kindle | KINDLE |
Public Relations E-book (PDF, PUB, KINDLE) Download
Public Relations ebook public-relations (15.82 MB) download new links will be update!
Public Relations Similar Books
| Book Name | Score | Reviews | Price |
| Bad Blood | 4.5/5 | 4,400 | $13.99 |
| Good to Great | 4/5 | 685 | $15.99 |
| A Little Bit of Everything For Dummies | 3.5/5 | 1,309 | Free |
| What the Most Successful People Do Before Breakfast | 4/5 | 1,660 | $12.99 |
| Bit Literacy | 4/5 | 197 | Free |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
| Book Name | Score | Reviews | Price |
| Contemporary Strategic Marketing | 0/5 | 0 | $84.99 |
| The Wiley-Blackwell Encyclopedia of Eighteenth-Century Writers and Writing 1660 - 1789 | 0/5 | 0 | $47.99 |
| Alexander Pope | 0/5 | 0 | $48.99 |
| The House of Forgery in Eighteenth-Century Britain | 0/5 | 0 | $48.99 |
Summary of Public Relations by Paul Baines, John Egan & Frank Jefkins
The Public Relations book written by Paul Baines, John Egan & Frank Jefkins was published on 07 June 2007, Thursday in the Business & Personal Finance category. A total of 18 readers of the book gave the book 0 points out of 5.
| Book Name | Author | Price |
| Daily Habit Makeover | Zoe McKey | Free |
| How to Make Your Money Last | Ronald A. Valentino | Free |
| How to Start a Business | Jason Nazar & Rochelle Bailis | Free |
| Excel Formulas and Functions 2020 | Adam Ramirez | Free |
| The Art of Business Branding | Zain Abiddin | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
| Book Name | Author | Price |
| I Will Teach You to Be Rich | Ramit Sethi | $12.99 |
| The 7 Habits of Highly Effective People | Stephen R. Covey | $14.99 |
| The ONE Thing | Gary Keller & Jay Papasan | $1.99 |
| Way of the Wolf | Jordan Belfort | $13.99 |
| The 12 Week Year | Brian P. Moran & Michael Lennington | $15.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! Public Relations book comments loading...
Paul Baines, John Egan & Frank Jefkins - Public Relations Discussions & Comments
Have you read this book yet? What do you think about Public Relations by Paul Baines, John Egan & Frank Jefkins book? Ask the bookpedia.co community a question about Public Relations!