100 Great Branding Ideas Book Reviews

AUTHOR
Sarah Mccartney
SCORE
0
TOTAL RATINGS
168

100 Great Branding Ideas by Sarah Mccartney Book Summary

Description
Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies.
Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
About the author
Sarah McCartney is a consultant and university lecturer in marketing. She is the former brand director of Lush and is the author of The Fake Factor and Online Marketing in 7 Days (both Marshall Cavendish).  

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Book Name 100 Great Branding Ideas
Genre Marketing & Sales
Published
Language English
E-Book Size 2.09 MB

100 Great Branding Ideas (Sarah Mccartney) Book Reviews 2024

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Summary of 100 Great Branding Ideas by Sarah Mccartney

The 100 Great Branding Ideas book written by Sarah Mccartney was published on 15 February 2012, Wednesday in the Marketing & Sales category. A total of 168 readers of the book gave the book 0 points out of 5.

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