Demystifying Business Celebrity Book Reviews
Demystifying Business Celebrity by Eric Guthey, Timothy Clark & Brad Jackson Book Summary
Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain.
Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment.
Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business student’s bookshelf and will be informative reading for all those with an interest in business and management.
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| Book Name | Demystifying Business Celebrity |
| Genre | Business & Personal Finance |
| Author | Eric Guthey, Timothy Clark & Brad Jackson |
| Published | 10 September 2009, Thursday |
| Language | English |
| E-Book Size | 2.89 MB |
Demystifying Business Celebrity (Eric Guthey, Timothy Clark & Brad Jackson) Book Reviews 2024
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| Download Link | Book Format |
| demystifying-business-celebrity-ebook.pdf | |
| demystifying-business-celebrity-ebook.epub | EPUB |
| demystifying-business-celebrity-ebook.kindle | KINDLE |
Demystifying Business Celebrity E-book (PDF, PUB, KINDLE) Download
Demystifying Business Celebrity ebook demystifying-business-celebrity (2.89 MB) download new links will be update!
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Summary of Demystifying Business Celebrity by Eric Guthey, Timothy Clark & Brad Jackson
The Demystifying Business Celebrity book written by Eric Guthey, Timothy Clark & Brad Jackson was published on 10 September 2009, Thursday in the Business & Personal Finance category. A total of 52 readers of the book gave the book 0 points out of 5.
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