Business Analysis of Apple Inc Book Reviews
Business Analysis of Apple Inc by Judith Zylla-Woellner Book Summary
The story of Apple Inc. started in 1976 and has been characterized by a long line of successes, especially in recent times. However, the news that Apple’s Managing Director Steve Jobs has had to resign caused Apple stocks to drop by 5% (down from $400), which shows how great an impact cofounder Steve Jobs had on the company and its destiny. Nonetheless, Apple continues to be the world’s most valuable company. 1 Apple Inc. is an American multinational company which provides personal computers, software and especially consumer electronics. Today, the company has 49,400 employees worldwide and managed to increase annual sales to $65.23 billion in 2010.2 Apple’s winning mixture of extraordinary products, great style and design, grand strategy, innovative marketing, and inviting communications is basis of this paper’s analysis. Apple owes its overwhelming success in the last years to the iPhone, iPod and iTunes product combination.3 Apple’s success is inextricably linked to Steve Jobs. Steve Jobs has been the great mind behind the company and one of the cofounders who turned Apple in one of the most innovative and successful companies. [...] 1 http://www.macnews.de/newsticker/steve-jobs-rucktritt-apples-aktienkurs-bricht-ein-239783 2 http://phx.corporateir.net/External.File?item=UGFyZW50SUQ9Njc1MzN8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 3 www.apple.com
Book Name | Business Analysis of Apple Inc |
Genre | Management & Leadership |
Author | Judith Zylla-Woellner |
Published | 15 January 2013, Tuesday |
Language | English |
E-Book Size | 1.44 MB |
Business Analysis of Apple Inc (Judith Zylla-Woellner) Book Reviews 2024
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Summary of Business Analysis of Apple Inc by Judith Zylla-Woellner
The Business Analysis of Apple Inc book written by Judith Zylla-Woellner was published on 15 January 2013, Tuesday in the Management & Leadership category. A total of 70 readers of the book gave the book 0 points out of 5.
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