Talking Health Book Reviews

AUTHOR
Mark Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins & Grace Castillo
SCORE
0
TOTAL RATINGS
184

Talking Health by Mark Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins & Grace Castillo Book Summary

The COVID-19 pandemic has emphasized the need for health professionals to communicate more clearly about what public health is and why it matters. Public health in the United States has been underfunded, undervalued, and misunderstood largely because of the unclear and inconsistent way health leaders talk about it. Talking Health is intended to help public health and allied professionals communicate about public health more effectively - whether they need to reach policymakers, community partners, the media, or the public. Many people who are trained in medicine or public health have never had to "sell" ideas or policies to uninformed or skeptical partners, but the insights, tools, and resources included in this book can provide a first step toward better communications and stronger partnerships. This book is based on original research and insights by social scientists and seasoned communications professionals at the FrameWorks Institute and Hattaway Communications. It provides practical tools such as tested messaging and effective metaphors to help professionals avoid messages that backfire, answer challenging questions, reframe public health assumptions, and draw on the power of anecdotes while sharing important data. Drawing together leading experts across media and public health, Talking Health is a practical and powerful starting point for those ready to change how public health is viewed and valued in our nation.

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Book Name Talking Health
Genre Medical
Published
Language English
E-Book Size 3.19 MB

Talking Health (Mark Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins & Grace Castillo) Book Reviews 2024

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Mark Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins & Grace Castillo - Talking Health Discussions & Comments

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Talking Health E-book (PDF, PUB, KINDLE) Download

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Other Books from Mark Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins & Grace Castillo
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Summary of Talking Health by Mark Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins & Grace Castillo

The Talking Health book written by Mark Miller, Brian C. Castrucci, Rachel Locke, Julia Haskins & Grace Castillo was published on 05 August 2022, Friday in the Medical category. A total of 184 readers of the book gave the book 0 points out of 5.

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