Be Your Own Brand Book Reviews
Be Your Own Brand by David McNally & Karl D Speak Book Summary
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Book Name | Be Your Own Brand |
Genre | Marketing & Sales |
Author | David McNally & Karl D Speak |
Published | 13 December 2010, Monday |
Language | English |
E-Book Size | 7.05 MB |
Be Your Own Brand (David McNally & Karl D Speak) Book Reviews 2024
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Download Link | Book Format |
be-your-own-brand-ebook.pdf | |
be-your-own-brand-ebook.epub | EPUB |
be-your-own-brand-ebook.kindle | KINDLE |
Be Your Own Brand E-book (PDF, PUB, KINDLE) Download
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Summary of Be Your Own Brand by David McNally & Karl D Speak
The Be Your Own Brand book written by David McNally & Karl D Speak was published on 13 December 2010, Monday in the Marketing & Sales category. A total of 142 readers of the book gave the book 0 points out of 5.
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