Standort-Marketing und Event-Management Book Reviews
Standort-Marketing und Event-Management by Christof Graf & Nicole Kalina-Klensch Book Summary
Zahlreichen Städten und Gemeinden Deutschlands mangelt es an Geld. Modernes Stadtmarketing bietet einen Weg, finanziellen Problemen effizient zu begegnen: Standortvorteile müssen definiert und ökonomisch erfolgreich vermarktet werden. Wie können die Faktoren Kultur und Event nutzbar gemacht werden?
Anlässlich des 250. Jubiläums des Landgestüts Zweibrücken im Jahre 2005 entwickeln Christof Graf und Nicole Kalina-Klensch ein Betriebs- und Marketing-Konzept zur Lösung ökonomischer Probleme. Die praxisorientierte Studie, die der rheinland-pfälzische Wirtschaftsminister Hans Arthur Bauckhage als ,,erste Grundlage zur Entwicklung einer Neukonzeption für das Landgestüt“ bezeichnete, zeigt mit Blick auf Erlebnisse und Events neue Geschäftsfelder auf. Die betriebswirtschaftlichen Berechnungen werden durch ein integriertes Event-Management ergänzt.
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| Book Name | Standort-Marketing und Event-Management |
| Genre | Marketing & Sales |
| Author | Christof Graf & Nicole Kalina-Klensch |
| Published | 14 December 2007, Friday |
| Language | English |
| E-Book Size | 5.93 MB |
Standort-Marketing und Event-Management (Christof Graf & Nicole Kalina-Klensch) Book Reviews 2024
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| Download Link | Book Format |
| standort-marketing-und-event-management-ebook.pdf | |
| standort-marketing-und-event-management-ebook.epub | EPUB |
| standort-marketing-und-event-management-ebook.kindle | KINDLE |
Standort-Marketing und Event-Management E-book (PDF, PUB, KINDLE) Download
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Summary of Standort-Marketing und Event-Management by Christof Graf & Nicole Kalina-Klensch
The Standort-Marketing und Event-Management book written by Christof Graf & Nicole Kalina-Klensch was published on 14 December 2007, Friday in the Marketing & Sales category. A total of 198 readers of the book gave the book 0 points out of 5.
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