Marketing Myopia Book Reviews
Marketing Myopia by Theodore Levitt Book Summary
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
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| Book Name | Marketing Myopia |
| Genre | Marketing & Sales |
| Author | Theodore Levitt |
| Published | 16 June 2008, Monday |
| Language | English |
| E-Book Size | 388.07 KB |
Marketing Myopia (Theodore Levitt) Book Reviews 2024
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| Download Link | Book Format |
| marketing-myopia-ebook.pdf | |
| marketing-myopia-ebook.epub | EPUB |
| marketing-myopia-ebook.kindle | KINDLE |
Marketing Myopia E-book (PDF, PUB, KINDLE) Download
Marketing Myopia ebook marketing-myopia (388.07 KB) download new links will be update!
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Summary of Marketing Myopia by Theodore Levitt
The Marketing Myopia book written by Theodore Levitt was published on 16 June 2008, Monday in the Marketing & Sales category. A total of 54 readers of the book gave the book 0 points out of 5.
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