New Horizons in Arts, Heritage, Nonprofit and Social Marketing Book Reviews
New Horizons in Arts, Heritage, Nonprofit and Social Marketing by Roger Bennett, Finola Kerrigan & Daragh O'Reilly Book Summary
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice.
This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas.
This book was originally published as a special issue of the Journal of Marketing Management.
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| Book Name | New Horizons in Arts, Heritage, Nonprofit and Social Marketing |
| Genre | Business & Personal Finance |
| Author | Roger Bennett, Finola Kerrigan & Daragh O'Reilly |
| Published | 13 September 2013, Friday |
| Language | English |
| E-Book Size | 1.79 MB |
New Horizons in Arts, Heritage, Nonprofit and Social Marketing (Roger Bennett, Finola Kerrigan & Daragh O'Reilly) Book Reviews 2024
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Summary of New Horizons in Arts, Heritage, Nonprofit and Social Marketing by Roger Bennett, Finola Kerrigan & Daragh O'Reilly
The New Horizons in Arts, Heritage, Nonprofit and Social Marketing book written by Roger Bennett, Finola Kerrigan & Daragh O'Reilly was published on 13 September 2013, Friday in the Business & Personal Finance category. A total of 150 readers of the book gave the book 0 points out of 5.
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