The Direct Mail Solution Book Reviews
The Direct Mail Solution by Craig Simpson & Dan S. Kennedy Book Summary
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Book Name | The Direct Mail Solution |
Genre | Marketing & Sales |
Author | Craig Simpson & Dan S. Kennedy |
Published | 20 January 2014, Monday |
Language | English |
E-Book Size | 3.1 MB |
The Direct Mail Solution (Craig Simpson & Dan S. Kennedy) Book Reviews 2024
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Download Link | Book Format |
the-direct-mail-solution-ebook.pdf | |
the-direct-mail-solution-ebook.epub | EPUB |
the-direct-mail-solution-ebook.kindle | KINDLE |
The Direct Mail Solution E-book (PDF, PUB, KINDLE) Download
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Summary of The Direct Mail Solution by Craig Simpson & Dan S. Kennedy
The The Direct Mail Solution book written by Craig Simpson & Dan S. Kennedy was published on 20 January 2014, Monday in the Marketing & Sales category. A total of 168 readers of the book gave the book 0 points out of 5.
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