Knowledge Management for Sales and Marketing Book Reviews
Knowledge Management for Sales and Marketing by Tom Young & Nick Milton Book Summary
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.Develops a generic model for managing knowledge in sales and marketing environmentsProvides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activitiesWritten by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert
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| Book Name | Knowledge Management for Sales and Marketing |
| Genre | Business & Personal Finance |
| Author | Tom Young & Nick Milton |
| Published | 03 May 2011, Tuesday |
| Language | English |
| E-Book Size | 7.12 MB |
Knowledge Management for Sales and Marketing (Tom Young & Nick Milton) Book Reviews 2024
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| Download Link | Book Format |
| knowledge-management-for-sales-and-marke-ebook.pdf | |
| knowledge-management-for-sales-and-marke-ebook.epub | EPUB |
| knowledge-management-for-sales-and-marke-ebook.kindle | KINDLE |
Knowledge Management for Sales and Marketing E-book (PDF, PUB, KINDLE) Download
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Summary of Knowledge Management for Sales and Marketing by Tom Young & Nick Milton
The Knowledge Management for Sales and Marketing book written by Tom Young & Nick Milton was published on 03 May 2011, Tuesday in the Business & Personal Finance category. A total of 160 readers of the book gave the book 0 points out of 5.
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