Pathways to Public Relations Book Reviews
Pathways to Public Relations by Burton St. John III, Margot Opdycke Lamme & Jacquier L'Etang Book Summary
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context.
This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history.
With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.
Book Name | Pathways to Public Relations |
Genre | Business & Personal Finance |
Author | Burton St. John III, Margot Opdycke Lamme & Jacquier L'Etang |
Published | 24 April 2014, Thursday |
Language | English |
E-Book Size | 2.76 MB |
Pathways to Public Relations (Burton St. John III, Margot Opdycke Lamme & Jacquier L'Etang) Book Reviews 2024
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Summary of Pathways to Public Relations by Burton St. John III, Margot Opdycke Lamme & Jacquier L'Etang
The Pathways to Public Relations book written by Burton St. John III, Margot Opdycke Lamme & Jacquier L'Etang was published on 24 April 2014, Thursday in the Business & Personal Finance category. A total of 154 readers of the book gave the book 0 points out of 5.
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