Google Advertising Tools Book Reviews
Google Advertising Tools by Harold Davis Book Summary
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.
Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on:
Turning your web site into a profit center with AdSenseMaking sense of AdSense metricsDriving traffic to your siteOptimizing sites for search engine placementWorking with AdWords campaigns, auctions, and reportsManaging campaigns dynamically using the AdWords APIs
Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Book Name | Google Advertising Tools |
Genre | Internet |
Author | Harold Davis |
Published | 19 January 2006, Thursday |
Language | English |
E-Book Size | 14.8 MB |
Google Advertising Tools (Harold Davis) Book Reviews 2024
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Download Link | Book Format |
google-advertising-tools-ebook.pdf | |
google-advertising-tools-ebook.epub | EPUB |
google-advertising-tools-ebook.kindle | KINDLE |
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Summary of Google Advertising Tools by Harold Davis
The Google Advertising Tools book written by Harold Davis was published on 19 January 2006, Thursday in the Internet category. A total of 158 readers of the book gave the book 0 points out of 5.
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