Copywriting and the Unique Selling Proposition Book Reviews
Copywriting and the Unique Selling Proposition by Mike Swedenberg Book Summary
For the intermediate to advanced advertising copywriter. These techniques are controversial.
A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.
Topics include:
What is Copywriting
Duties of a Copywriter
Institutional Advertising
Advertising is Like Sales, Everyone Thinks They Can Do it
Unique Selling Proposition
Me Too Products
Feature vs Benefits
The Parts of an Ad
Writing A Headline
Subheads
Writing Bodycopy
Taglines
Book Name | Copywriting and the Unique Selling Proposition |
Genre | Business & Personal Finance |
Author | Mike Swedenberg |
Published | 30 October 2014, Thursday |
Language | English |
E-Book Size | 116.14 KB |
Copywriting and the Unique Selling Proposition (Mike Swedenberg) Book Reviews 2024
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Download Link | Book Format |
copywriting-and-the-unique-selling-propo-ebook.pdf | |
copywriting-and-the-unique-selling-propo-ebook.epub | EPUB |
copywriting-and-the-unique-selling-propo-ebook.kindle | KINDLE |
Copywriting and the Unique Selling Proposition E-book (PDF, PUB, KINDLE) Download
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Summary of Copywriting and the Unique Selling Proposition by Mike Swedenberg
The Copywriting and the Unique Selling Proposition book written by Mike Swedenberg was published on 30 October 2014, Thursday in the Business & Personal Finance category. A total of 192 readers of the book gave the book 0 points out of 5.
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