Miopia no Marketing Book Reviews
Miopia no Marketing by Theodore Levitt Book Summary
Em que área de negócios está realmente a trabalhar? Esta é uma questão que todos os executivos têm de levantar antes que a procura dos produtos e serviços das suas empresas comece a diminuir. Theodore Levitt explica porque é que as empresas se tornam obsoletas quando não entendem o que os seus clientes realmente desejam. Neste livro, o reputado pioneiro do marketing identifica quatro mitos bastante difundidos que colocam as empresas em risco, explicando também como é que os líderes empresariais podem focar-se nas verdadeiras necessidades.Actual Editora
Book Name | Miopia no Marketing |
Genre | Biographies & Memoirs |
Author | Theodore Levitt |
Published | 27 January 2022, Thursday |
Language | English |
E-Book Size | 1.01 MB |
Miopia no Marketing (Theodore Levitt) Book Reviews 2024
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Download Link | Book Format |
miopia-no-marketing-ebook.pdf | |
miopia-no-marketing-ebook.epub | EPUB |
miopia-no-marketing-ebook.kindle | KINDLE |
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Summary of Miopia no Marketing by Theodore Levitt
The Miopia no Marketing book written by Theodore Levitt was published on 27 January 2022, Thursday in the Biographies & Memoirs category. A total of 172 readers of the book gave the book 0 points out of 5.
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