Strategic Marketing Management, 9th Edition Book Reviews
Strategic Marketing Management, 9th Edition by Alexander Chernev Book Summary
Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
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| Book Name | Strategic Marketing Management, 9th Edition |
| Genre | Marketing & Sales |
| Author | Alexander Chernev |
| Published | 01 January 2018, Monday |
| Language | English |
| E-Book Size | 13.39 MB |
Strategic Marketing Management, 9th Edition (Alexander Chernev) Book Reviews 2024
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| Download Link | Book Format |
| strategic-marketing-management-9th-editi-ebook.pdf | |
| strategic-marketing-management-9th-editi-ebook.epub | EPUB |
| strategic-marketing-management-9th-editi-ebook.kindle | KINDLE |
Strategic Marketing Management, 9th Edition E-book (PDF, PUB, KINDLE) Download
Strategic Marketing Management, 9th Edition ebook strategic-marketing-management-9th-editi (13.39 MB) download new links will be update!
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Summary of Strategic Marketing Management, 9th Edition by Alexander Chernev
The Strategic Marketing Management, 9th Edition book written by Alexander Chernev was published on 01 January 2018, Monday in the Marketing & Sales category. A total of 22 readers of the book gave the book 0 points out of 5.
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