The Marketing Plan Handbook, 6th Edition Book Reviews
The Marketing Plan Handbook, 6th Edition by Alexander Chernev Book Summary
The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components.
A distinct characteristic of this book is its emphasis on marketing as a value-creation process. Because it incorporates the three aspects of value management—managing customer value, managing collaborator value, and managing company value—the marketing plan outlined in this book is relevant not only for business-to-consumer scenarios but for business-to-business scenarios as well. This integration of business-to-consumer and business-to-business planning into a single framework is essential for ensuring success in today’s networked marketplace.
The marketing plan outlined in this book builds on the view of marketing as a central business discipline that defines the key aspects of a company’s business model. This view of marketing is reflected in the book’s cross-functional approach to strategic business planning. The Marketing Plan Handbook offers an integrative approach to writing a marketing plan that incorporates the relevant technological, financial, organizational, and operational aspects of the business. This approach leads to a marketing plan that is pertinent not only for marketers but for the entire organization.
The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether it is applied to a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, the framework outlined in this book can help streamline the marketing planning process and translate it into an actionable strategic document that informs business decisions and helps avoid costly missteps.
Book Name | The Marketing Plan Handbook, 6th Edition |
Genre | Marketing & Sales |
Author | Alexander Chernev |
Published | 15 February 2020, Saturday |
Language | English |
E-Book Size | 53.07 MB |
The Marketing Plan Handbook, 6th Edition (Alexander Chernev) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
Download Link | Book Format |
the-marketing-plan-handbook-6th-edition-ebook.pdf | |
the-marketing-plan-handbook-6th-edition-ebook.epub | EPUB |
the-marketing-plan-handbook-6th-edition-ebook.kindle | KINDLE |
The Marketing Plan Handbook, 6th Edition E-book (PDF, PUB, KINDLE) Download
The Marketing Plan Handbook, 6th Edition ebook the-marketing-plan-handbook-6th-edition (53.07 MB) download new links will be update!
The Marketing Plan Handbook, 6th Edition Similar Books
Book Name | Score | Reviews | Price |
Hooked | 4/5 | 118 | $16.99 |
No B.S. Trust Based Marketing | 5/5 | 6 | $9.99 |
Multiplying Your Marketing Impact with Social Media | 3/5 | 14 | Free |
Boost Your Instagram | 4/5 | 115 | Free |
How to Talk to Anyone | 4/5 | 355 | $11.99 |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
Book Name | Score | Reviews | Price |
Strategic Marketing Management, 9th Edition | 0/5 | 0 | $44.99 |
Kellogg on Marketing | 0/5 | 0 | $21.99 |
Mastering the Job Interview, 10th Edition | 0/5 | 0 | $4.99 |
Strategic Brand Management, 3rd Edition | 0/5 | 0 | $44.99 |
Advances in National Brand and Private Label Marketing | 0/5 | 0 | $84.99 |
Summary of The Marketing Plan Handbook, 6th Edition by Alexander Chernev
The The Marketing Plan Handbook, 6th Edition book written by Alexander Chernev was published on 15 February 2020, Saturday in the Marketing & Sales category. A total of 172 readers of the book gave the book 0 points out of 5.
Book Name | Author | Price |
Market Segmentation Analysis | Sara Dolnicar, Bettina Grün & Friedrich Leisch | Free |
People Upgrade | Richard Parkes Cordock | Free |
Edelman and the Rise of Public Relations | Franz Wisner | Free |
Three and a Tree | 160over90 | Free |
How to Make People Fall In Love with Your Brand | Caroline Doughty | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
Book Name | Author | Price |
Sales Management. Simplified. | Mike Weinberg | $13.99 |
The Luxury Strategy | Jean-Noël Kapferer & Vincent Bastien | $49.99 |
Continuous Discovery Habits | Teresa Torres | $9.99 |
Guerrilla Marketing and Joint Ventures | Jay Conrad Levinson & Sohail Khan | $7.99 |
How to Follow Up With Your Network Marketing Prospects | Keith Schreiter & Tom "Big Al" Schreiter | $4.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! The Marketing Plan Handbook, 6th Edition book comments loading...
Alexander Chernev - The Marketing Plan Handbook, 6th Edition Discussions & Comments
Have you read this book yet? What do you think about The Marketing Plan Handbook, 6th Edition by Alexander Chernev book? Ask the bookpedia.co community a question about The Marketing Plan Handbook, 6th Edition!