Strategic Brand Management, 3rd Edition Book Reviews
Strategic Brand Management, 3rd Edition by Alexander Chernev Book Summary
In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include developing a meaningful value proposition, designing brand attributes, developing an impactful brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment, managing brand extensions, measuring brand impact, the legal aspects of protecting the brand, and developing a strategic brand management plan. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
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| Book Name | Strategic Brand Management, 3rd Edition |
| Genre | Marketing & Sales |
| Author | Alexander Chernev |
| Published | 31 January 2020, Friday |
| Language | English |
| E-Book Size | 46.21 MB |
Strategic Brand Management, 3rd Edition (Alexander Chernev) Book Reviews 2024
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| Download Link | Book Format |
| strategic-brand-management-3rd-edition-ebook.pdf | |
| strategic-brand-management-3rd-edition-ebook.epub | EPUB |
| strategic-brand-management-3rd-edition-ebook.kindle | KINDLE |
Strategic Brand Management, 3rd Edition E-book (PDF, PUB, KINDLE) Download
Strategic Brand Management, 3rd Edition ebook strategic-brand-management-3rd-edition (46.21 MB) download new links will be update!
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Summary of Strategic Brand Management, 3rd Edition by Alexander Chernev
The Strategic Brand Management, 3rd Edition book written by Alexander Chernev was published on 31 January 2020, Friday in the Marketing & Sales category. A total of 186 readers of the book gave the book 0 points out of 5.
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