Misbehaving Book Reviews

AUTHOR
Richard H. Thaler
SCORE
0
TOTAL RATINGS
172

Misbehaving by Richard H. Thaler Book Summary

VENCEDOR DO NOBEL DE ECONOMIA PUBLICA SUA OBRA MAIS FUNDAMENTAL

Um dos pais-fundadores da economia comportamental, Richard H. Thaler remonta neste livro a história dessa disciplina, dos seus primórdios nos anos 1970 até suas aplicações na atualidade. Com exemplos que vão das altas apostas do mercado financeiro até o que nos influencia no momento de escolha do jantar, o autor traça de forma leve e bem-humorada os principais conceitos dessa área de conhecimento, resultando em uma leitura essencial para todos aqueles que desejam se conectar com o futuro do pensamento econômico.

Aliando as mais recentes descobertas no campo da psicologia à compreensão prática de incentivos e comportamento de mercado, o livro nos ajuda a tomar decisões mais inteligentes nos âmbitos pessoal e financeiro. Misbehaving revela como o estudo da imprevisibilidade humana pode ser útil para nossas vidas, negócios e governos, transformando assim a forma como pensamos sobre nós mesmos e o mundo.

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Book Name Misbehaving
Genre Marketing & Sales
Published
Language English
E-Book Size 7.01 MB

Misbehaving (Richard H. Thaler) Book Reviews 2024

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Summary of Misbehaving by Richard H. Thaler

The Misbehaving book written by Richard H. Thaler was published on 22 January 2019, Tuesday in the Marketing & Sales category. A total of 172 readers of the book gave the book 0 points out of 5.

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