Nudge Book Reviews

AUTHOR
Richard H. Thaler & Cass Sunstein
SCORE
0
TOTAL RATINGS
140

Nudge by Richard H. Thaler & Cass Sunstein Book Summary

La nouvelle édition du livre fondateur sur le nudge : le livre de référence sur l'économie comportementale.

Richard H. Thaler, spécialiste de l'économie comportementale, prix Nobel d'économie, et Cass Sunstein, l'un des plus grands juristes américains, nous invitent à expérimenter le nudge. Le nudge, c'est le monde des incitations douces, à l'image des parents éléphants qui donnent un léger coup de trompe à leurs petits pour leur permettre d'aller dans la bonne direction.

Ce livre, à l'origine du phénomène Nudge, s'appuie sur les recherches comportementales les plus poussées pour prendre de meilleures décisions. Il engage le lecteur à changer fondamentalement sa façon de penser, tout en préservant sa liberté de choix.
Mise à jour, enrichie et augmentée, cette édition analyse les effets du nudge et expose notamment les critiques formulées à son encontre. Elle intègre également de nouveaux thèmes majeurs : la Covid-19, la transparence de l'information, le sludge... Enfin, elle traite avec un regard neuf des questions telles que le changement climatique, le don d'organe, les finances personnelles...

Cette approche originale de l'économie comportementale nous donne un gentil coup de pouce (« Nudge » en anglais) pour aborder facilement des questions sérieuses.

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Book Name Nudge
Genre Business & Personal Finance
Published
Language English
E-Book Size 3.46 MB

Nudge (Richard H. Thaler & Cass Sunstein) Book Reviews 2024

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Summary of Nudge by Richard H. Thaler & Cass Sunstein

The Nudge book written by Richard H. Thaler & Cass Sunstein was published on 22 August 2022, Monday in the Business & Personal Finance category. A total of 140 readers of the book gave the book 0 points out of 5.

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