Demand-Side Sales 101 Book Reviews
Demand-Side Sales 101 by Bob Moesta, Greg Engle & Jason Fried Book Summary
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.
Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives—demand-side sales.
Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson—you'll want to help people make progress.
Book Name | Demand-Side Sales 101 |
Genre | Business & Personal Finance |
Author | Bob Moesta, Greg Engle & Jason Fried |
Published | 22 September 2020, Tuesday |
Language | English |
E-Book Size | 3.23 MB |
Demand-Side Sales 101 (Bob Moesta, Greg Engle & Jason Fried) Book Reviews 2024
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Download Link | Book Format |
demand-side-sales-101-ebook.pdf | |
demand-side-sales-101-ebook.epub | EPUB |
demand-side-sales-101-ebook.kindle | KINDLE |
Demand-Side Sales 101 E-book (PDF, PUB, KINDLE) Download
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Summary of Demand-Side Sales 101 by Bob Moesta, Greg Engle & Jason Fried
The Demand-Side Sales 101 book written by Bob Moesta, Greg Engle & Jason Fried was published on 22 September 2020, Tuesday in the Business & Personal Finance category. A total of 92 readers of the book gave the book 4.5 points out of 5.
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