Retail 4.0 Book Reviews
Retail 4.0 by Philip Kotler & Giuseppe Stigliano Book Summary
La tecnología está cambiando las reglas del negocio minorista. Ahora, la mayoría de los clientes compra desde sus smartphones, no en tiendas físicas. Confían más en las redes sociales y en las opiniones de otros compradores que en la publicidad de las propias marcas. En este nuevo contexto, las estrategias del marketing tradicional ya no dan resultados, necesitamos, por tanto, un nuevo modelo que ayude a las marcas a mejorar la experiencia de cliente, desde que el potencial cliente descubre un producto hasta que decide comprarlo.
La digitalización en el comercio minorista ha marcado una nueva fase, la del retail 4.0. Este libro proporciona un marco interpretativo para que los profesionales puedan comprender y gestionar sus comercios desde esta nueva perspectiva. Da una serie de consejos estratégicos para fusionar el marketing tradicional con el digital, elegir las tecnologías más funcionales, alinear la información que se transmite tanto online como offline y, finalmente, conseguir que las tiendas físicas se conviertan en destinos a los que querer ir, para así ganar la lealtad del consumidor y defenderse de la competencia más agresiva.
Kotler y Stigliano proponen diez reglas fundamentales para gestionar con éxito el comercio minorista en la era digital. En cada regla, se profundiza en las implicaciones que tiene en la realidad, mediante entrevistas a CEO de empresas de retail tan importantes como, Lincoln México, iZettle, My Caribu, Vtex, Telefónica, FNAC, Moleskine, Levi Strauss, Coccinelle, etcétera.
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| Book Name | Retail 4.0 |
| Genre | Marketing & Sales |
| Author | Philip Kotler & Giuseppe Stigliano |
| Published | 20 May 2020, Wednesday |
| Language | English |
| E-Book Size | 5.77 MB |
Retail 4.0 (Philip Kotler & Giuseppe Stigliano) Book Reviews 2024
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| Download Link | Book Format |
| retail-4-0-ebook.pdf | |
| retail-4-0-ebook.epub | EPUB |
| retail-4-0-ebook.kindle | KINDLE |
Retail 4.0 E-book (PDF, PUB, KINDLE) Download
Retail 4.0 ebook retail-4-0 (5.77 MB) download new links will be update!
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Summary of Retail 4.0 by Philip Kotler & Giuseppe Stigliano
The Retail 4.0 book written by Philip Kotler & Giuseppe Stigliano was published on 20 May 2020, Wednesday in the Marketing & Sales category. A total of 18 readers of the book gave the book 0 points out of 5.
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