Aaker on Branding Book Reviews
Aaker on Branding by David Aaker Book Summary
“A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola
Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
Aaker on Branding is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.
“Nobody knows brand strategy better than David Aaker. Aaker has taken all of the essential principles of branding and collapsed them into one epic brand book. Whether you’re a seasoned brand marketer or just getting started, this book will provide you with a practical path to creating, nurturing and leveraging strong brands.” —Ann Lewnes, CMO Adobe Technology
“I am a devoted user of David Aaker’s work over many years, I, like many of you, have benefitted from his insights in chunks. Here those chunks are all pulled together, and seasoned with years of his own applied work. It’s just outstanding.” —Richard Lyons, Dean, Berkeley-Haas School of Business Administration
Book Name | Aaker on Branding |
Genre | Marketing & Sales |
Author | David Aaker |
Published | 01 February 2014, Saturday |
Language | English |
E-Book Size | 1.47 MB |
Aaker on Branding (David Aaker) Book Reviews 2024
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Download Link | Book Format |
aaker-on-branding-ebook.pdf | |
aaker-on-branding-ebook.epub | EPUB |
aaker-on-branding-ebook.kindle | KINDLE |
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Summary of Aaker on Branding by David Aaker
The Aaker on Branding book written by David Aaker was published on 01 February 2014, Saturday in the Marketing & Sales category. A total of 196 readers of the book gave the book 0 points out of 5.
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