After Steve Book Reviews

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Satisfying Read. Satisfying read. Made me appreciate the devices I’ve come to take for granted even more.

Insights. Good story about Tim and c-suite team.

Biased in all the wrong ways. Complex relationships and characters are reduced to a creatives versus accountants tale that is heavy handed in its adulation of Ive and nasty criticism of Cook. Interesting story but really hard to stomach the clumsiness.

Slay. Slayed the Apple Campus [house] down AirPods [boots]

Great Book. From what I’ve read so far, it’s a great book that took talent to write about Apple after its mastermind, Steve Jobs

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Just a few chapters worth it.. It was a good read, nothing that I think stood out. (There we’re just a few chapters that was interesting) Steve Jobs Bio book was better.

Another book about Apple?. After Steve by New York Times reporter Tripp Mickle depicts an epic battle between design and operations in the post-Jobs era. After Apple co-founder and visionary Steve Jobs died in 2011 the company was left in the hands of Tim Cook, an operations wizard, and Jony Ive, a designer extraordinaire. While Ive enjoyed a cohesive relationship with Jobs it could not have been more different with Cook. Despite not having access to both Ive and Cook Mickle is able to piece together how their relationship dissolved. Both men are perfectionists but Ive was more concerned with aesthetics while Cook was more concerned with costs. In the ensuing years Apple hasn’t produced a product as transformative as the iPhone. Instead Apple has performed like an old world economy company making upgrades every year to the iPhone while making the pivot to services such as the App Store, iCloud and Apple Music. But the money keeps rolling in and the valuation keeps climbing. The company has gone from being an innovator to one managing the bottom line. It all plays well to Cook’s strengths. But has the company become complacent? Will an upstart unseat them from their perch just like Apple unseated Blackberry and Palm? Just like the question, “Do we really need another iPhone update?” comes the question, “Do we really need another book about Apple?” The reader won’t find many tidbits about Jobs in this book as Mickle makes one thing clear: It’s Tim Cook’s Apple now. For the gold standard Walter Isaacson’s biography on Jobs will do. But if you’re inclined for the latest on Apple there should be a book on the company coming out every year.