Marketing 5.0 Book Reviews
Marketing 5.0 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan Book Summary
“É hora de as empresas liberarem plenamente a força das tecnologias avançadas em suas estratégias, táticas e operações de marketing. A tecnologia deve ser alavancada para o bem da humanidade.” – Philip Kotler
Considerado pelo The Wall Street Journal um dos 10 pensadores mais influentes da área de negócios, Philip Kotler é autor de mais de 50 obras traduzidas para mais de 25 idiomas.
"O que mais me impressiona neste livro é a forma como ele integra o poder das tecnologias modernas e os novos valores da humanidade. Ele ajuda os profissionais de marketing do futuro a entender essa integração e a transformá-la em ações efetivas e sustentáveis." – Hermann Simon, fundador e presidente honorário da Simon-Kucher & Partners
Com sua habilidade de tornar os grandes temas do marketing claros para o grande público, Philip Kotler mostra neste livro como as novas tecnologias podem criar valor, atender às necessidades dos clientes e fazer a diferença no mundo.
Atento às transformações sociais e tecnológicas da última década, ele explica como integrar a evolução digital às drásticas mudanças de comportamento dos consumidores, tratando de temas como o futuro da experiência do cliente, inteligência artificial para automação de marketing e ativismo corporativo.
Enfocando as consequências do desequilíbrio na distribuição da riqueza, do abismo entre as gerações e do fosso digital entre diferentes grupos, este livro nos ajuda a entender as imensas oportunidades, bem como os riscos, para as organizações e o mundo.
Em um estilo conciso e direto, Kotler oferece recomendações práticas, exemplos de empresas de diversos segmentos e percepções excepcionais sobre os desafios tecnológicos e, sobretudo, humanos que as empresas devem encarar.
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| Book Name | Marketing 5.0 |
| Genre | Marketing & Sales |
| Author | Philip Kotler, Hermawan Kartajaya & Iwan Setiawan |
| Published | 29 October 2021, Friday |
| Language | English |
| E-Book Size | 9.44 MB |
Marketing 5.0 (Philip Kotler, Hermawan Kartajaya & Iwan Setiawan) Book Reviews 2024
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| Download Link | Book Format |
| marketing-5-0-ebook.pdf | |
| marketing-5-0-ebook.epub | EPUB |
| marketing-5-0-ebook.kindle | KINDLE |
Marketing 5.0 E-book (PDF, PUB, KINDLE) Download
Marketing 5.0 ebook marketing-5-0 (9.44 MB) download new links will be update!
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Summary of Marketing 5.0 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
The Marketing 5.0 book written by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan was published on 29 October 2021, Friday in the Marketing & Sales category. A total of 54 readers of the book gave the book 0 points out of 5.
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