The 5 Paths to Persuasion Book Reviews

AUTHOR
Robert B. Miller, Gary A. Williams & Alden M. Hayashi
SCORE
0
TOTAL RATINGS
24

The 5 Paths to Persuasion by Robert B. Miller, Gary A. Williams & Alden M. Hayashi Book Summary

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

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Book Name The 5 Paths to Persuasion
Genre Business & Personal Finance
Published
Language English
E-Book Size 1.51 MB

The 5 Paths to Persuasion (Robert B. Miller, Gary A. Williams & Alden M. Hayashi) Book Reviews 2024

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Robert B. Miller, Gary A. Williams & Alden M. Hayashi - The 5 Paths to Persuasion Discussions & Comments

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Summary of The 5 Paths to Persuasion by Robert B. Miller, Gary A. Williams & Alden M. Hayashi

The The 5 Paths to Persuasion book written by Robert B. Miller, Gary A. Williams & Alden M. Hayashi was published on 31 July 2007, Tuesday in the Business & Personal Finance category. A total of 24 readers of the book gave the book 0 points out of 5.

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