Strategic Marketing For Health Care Organizations Book Reviews
Strategic Marketing For Health Care Organizations by Philip Kotler, Joel I. Shalowitz & Robert J. Stevens Book Summary
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
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| Book Name | Strategic Marketing For Health Care Organizations |
| Genre | Medical |
| Author | Philip Kotler, Joel I. Shalowitz & Robert J. Stevens |
| Published | 19 January 2011, Wednesday |
| Language | English |
| E-Book Size | 6.02 MB |
Strategic Marketing For Health Care Organizations (Philip Kotler, Joel I. Shalowitz & Robert J. Stevens) Book Reviews 2024
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| Download Link | Book Format |
| strategic-marketing-for-health-care-orga-ebook.pdf | |
| strategic-marketing-for-health-care-orga-ebook.epub | EPUB |
| strategic-marketing-for-health-care-orga-ebook.kindle | KINDLE |
Strategic Marketing For Health Care Organizations E-book (PDF, PUB, KINDLE) Download
Strategic Marketing For Health Care Organizations ebook strategic-marketing-for-health-care-orga (6.02 MB) download new links will be update!
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Summary of Strategic Marketing For Health Care Organizations by Philip Kotler, Joel I. Shalowitz & Robert J. Stevens
The Strategic Marketing For Health Care Organizations book written by Philip Kotler, Joel I. Shalowitz & Robert J. Stevens was published on 19 January 2011, Wednesday in the Medical category. A total of 34 readers of the book gave the book 0 points out of 5.
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