Rick Perry and His Eggheads Book Reviews

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How to Run a Campaign? Read This Book!. Campaigns have traditionally involved media buys, phone banks, yard signs and other collateral, and other activities long seen as vital to a candidate's victory. This book tells the story of how the campaign staff of Texas politician Rick Perry, along with four political science researchers, sought a more analytical approach to campaigning. In the process, they have upended the inbred world of campaigns and campaign consulting. There is a reason Rick Perry has consistently and repeatedly bested opponents many, including this reader, thought would surely defeat him. Many, again including I, thought it was (dumb?) luck. It wasn't; sadly for his past and current opponents, quite the opposite actually. Not only does Perry pick strong and bright people to run his campaigns, he gives them the latitude and freedom to do their job and win him elections, even to the point of rewriting the "How to's" of campaigning itself. Anyone involved in campaigns, from candidates to political consultants, from those who follow them to those who have experienced the fun of volunteering for a campaign, will take away from this text that a new way of running a campaign has dawning upon us. Disclaimer: I am not now, nor ever have been, affiliated with Governor Perry's past campaigns, nor his current campaign.

Fast read. Interesting read on using a scientific approach to the chaos of politics. Thought it would be more about Perry but the focus is on Carney and the eggheads...

Rick Perry and science???. Funny that he would trust scientists to judge people's feelings but he doesn' t believe in global warming. If Perry wasn't such a despicable human being this might be a more compelling book.

Good concept, would have liked more details. Interesting concept which gives some insight into the behind the scenes planning and strategizing behind campaigns. Would have liked to see more examples and analysis of some of the results that they found.

What a concept! Finding out what works.... A very short read that gives me hope that politics may actually find out what the PEOPLE want and use it to get a sensible campaign that the public can enjoy rather than loathe. Refreshing!

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