The Victory Lab Book Reviews

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Amazing. This book is absolutely fascinating no other way to say. If you are interested in politics and voter turn-out this is the book.

A narrative of the history of campaign strategy. Better than a campaign handbook that tells you the best practices for campaigning, the Victory Lab takes you on a narrative journey of market testing and behavioral studies to inform campaign strategy, ultimately multi-channel micro-targeting. I love learning the narrative of how and why different campaign strategies emerged, and the stories of the wins and losses. While the level of detail is rich and interesting, I was still taken aback in Chapter 3 when we started our third new course of history being told--this time on the scientific method-- in as many chapters. There are great morsels for the campaign/nonprofit marketer to grab immediately for their personal toolkit, from efficacy of various marketing channels to using data to inspire volunteers. It was inspiring, too--about data, the value of micro-targeting our marketing messages, how what we know about human behavior can incite action, and that the good old grassroots strategies of yesteryear still matter. I highly recommend The Victory Lab to those working in political science and nonprofit marketing.

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