Molson Canadian - The Rant Book Reviews
Molson Canadian - The Rant by Robert J. Fisher Book Summary
Molson Canada produced Molson Canadian, Canada's best selling beer. Canadian's previous advertising campaign "The Rant" had been incredibly popular making it one of the most successful ads for Molson in a long time, and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian had to find the theme for the next advertising campaign, and must decide whether to move towards more traditional beer advertising or maintain the non-traditional them of The Rant. (A 9-minute VHS video is available, product 7B01A025 containing Molson's and Labatt's advertisements.)
Book Name | Molson Canadian - The Rant |
Genre | Business & Personal Finance |
Author | Robert J. Fisher |
Published | 28 March 2002, Thursday |
Language | English |
E-Book Size | 1.75 MB |
Molson Canadian - The Rant (Robert J. Fisher) Book Reviews 2024
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Download Link | Book Format |
molson-canadian-the-rant-ebook.pdf | |
molson-canadian-the-rant-ebook.epub | EPUB |
molson-canadian-the-rant-ebook.kindle | KINDLE |
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Summary of Molson Canadian - The Rant by Robert J. Fisher
The Molson Canadian - The Rant book written by Robert J. Fisher was published on 28 March 2002, Thursday in the Business & Personal Finance category. A total of 174 readers of the book gave the book 0 points out of 5.
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