The Digital-First Customer Experience Book Reviews
The Digital-First Customer Experience by Joe Wheeler Book Summary
The definitive guide to designing digital-first experiences customers love.
In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon.
Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.
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| Book Name | The Digital-First Customer Experience |
| Genre | Marketing & Sales |
| Author | Joe Wheeler |
| Published | 03 July 2023, Monday |
| Language | English |
| E-Book Size | 6.34 MB |
The Digital-First Customer Experience (Joe Wheeler) Book Reviews 2024
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| Download Link | Book Format |
| the-digital-first-customer-experience-ebook.pdf | |
| the-digital-first-customer-experience-ebook.epub | EPUB |
| the-digital-first-customer-experience-ebook.kindle | KINDLE |
The Digital-First Customer Experience E-book (PDF, PUB, KINDLE) Download
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Summary of The Digital-First Customer Experience by Joe Wheeler
The The Digital-First Customer Experience book written by Joe Wheeler was published on 03 July 2023, Monday in the Marketing & Sales category. A total of 70 readers of the book gave the book 0 points out of 5.
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