El desafío Starbucks Book Reviews
El desafío Starbucks by Howard Schultz Book Summary
Una obra que revela el modus operandi de uno de los hombres de negocios más influyentes del mundo empresarial.
En 2007 Starbucks por primera vez en su historia era vulnerable. En los últimos años había seguido una política empresarial focalizada en el crecimiento y había abandonado sus valores fundacionales -la conexión con los partners y con los clientes, la alta calidad de sus productos, la experiencia Starbucks en definitiva-, además se vio amenazada por una serie de transformaciones externas -hundimiento del mercado inmobiliario, desempleo, cambios en los hábitos de consumo, recesión mundial..., que unidas a la revolución digital ponían en peligro su futuro inmediato. Se hacía necesario un cambio de rumbo. Por esta razón el entonces presidente de Starbucks, Howard Schultz, reasumió en 2008 el cargo de consejero delegado. Había llegado el momento de superar el que sin duda iba a ser el gran desafío de la empresa: luchar por su vida sin perder su alma.
Gracias a un estilo lleno de reminiscencias personales y a un ritmo trepidante que atrapa al lector desde las primeras páginas, El desafío Starbucks propone una lección magistral que se puede aplicar a todos los ámbitos de la vida: la clave del éxito está en preservar los valores esenciales, con fidelidad y pasión, y atreverse a seguir adelante, a ser valientes a la hora de tomar decisiones.
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| Book Name | El desafío Starbucks |
| Genre | Management & Leadership |
| Author | Howard Schultz |
| Published | 14 September 2011, Wednesday |
| Language | English |
| E-Book Size | 5.88 MB |
El desafío Starbucks (Howard Schultz) Book Reviews 2024
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| Download Link | Book Format |
| el-desafío-starbucks-ebook.pdf | |
| el-desafío-starbucks-ebook.epub | EPUB |
| el-desafío-starbucks-ebook.kindle | KINDLE |
El desafío Starbucks E-book (PDF, PUB, KINDLE) Download
El desafío Starbucks ebook el-desafío-starbucks (5.88 MB) download new links will be update!
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Summary of El desafío Starbucks by Howard Schultz
The El desafío Starbucks book written by Howard Schultz was published on 14 September 2011, Wednesday in the Management & Leadership category. A total of 108 readers of the book gave the book 0 points out of 5.
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