Transmedia Branding Book Reviews
Transmedia Branding by Burghardt Tenderich & Jerried Williams Book Summary
You’re either fully engaged with your audience or you’re irrelevant. The choice is yours.
What do Chipotle and The Matrix and Intel and Old Spice and The Teenage Mutant Ninja Turtles know that you don’t? How have disruptive economics, consumerism, and spreadable media evolved the relationship between brands and their audiences?
We’ve all heard it before — decreased barriers to entry, increased accessibility to technology, and the ability to virtually connect with experts around the globe have ignited a fiercely competitive battle for eyeballs. In this crowded media environment, how can brands create campaigns that people want to engage with and share with others? What mistakes do they need to avoid?
In Transmedia Branding: Engage Your Audience, Burghardt Tenderich and Jerried Williams traverse the entertainment industry, technology sector, and consumer goods to show the timeless relevance of some of the greatest minds in communications: David Ogilvy, Edward Bernays, Philip Kotler, and Henry Jenkins. They provide a methodology for developing transmedia branding campaigns to engage audiences along with multiple case studies for further insight.
The book targets marketing and public relations practitioners, students, academics and anybody interested in the rapidly evolving world of marketing communications and public relations.
Book Name | Transmedia Branding |
Genre | Business & Personal Finance |
Author | Burghardt Tenderich & Jerried Williams |
Published | 01 August 2015, Saturday |
Language | English |
E-Book Size | 6.52 MB |
Transmedia Branding (Burghardt Tenderich & Jerried Williams) Book Reviews 2024
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Download Link | Book Format |
transmedia-branding-ebook.pdf | |
transmedia-branding-ebook.epub | EPUB |
transmedia-branding-ebook.kindle | KINDLE |
Transmedia Branding E-book (PDF, PUB, KINDLE) Download
Transmedia Branding ebook transmedia-branding (6.52 MB) download new links will be update!
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Summary of Transmedia Branding by Burghardt Tenderich & Jerried Williams
The Transmedia Branding book written by Burghardt Tenderich & Jerried Williams was published on 01 August 2015, Saturday in the Business & Personal Finance category. A total of 130 readers of the book gave the book 0 points out of 5.
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