Marketing 4.0 Book Reviews
Marketing 4.0 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan Book Summary
"Ninguém mais qualificado que o pai do marketing para documentar as enormes mudanças que estão ocorrendo. O futuro do marketing é digital, e este é seu guia." – Al Ries, coautor de Marketing de guerra e Posicionamento
Este livro comprova mais uma vez por que Philip Kotler é considerado o pai do marketing moderno. Em seu livro anterior, ele explicou a transição do marketing orientado ao produto (1.0) para o focado no consumidor (2.0) e então para o centrado no ser humano (3.0), em que produtos, serviços e culturas empresariais devem adotar e refletir valores humanos para serem bem-sucedidos.
Agora, junto com Hermawan Kartajaya e Iwan Setiawan, Kotler examina as importantes transformações na passagem do marketing tradicional para o digital (4.0). Eles mostram não só como a conectividade alterou de forma radical o modo como vivemos, mas como entender os caminhos do consumidor na era digital e adotar um conjunto novo de métricas e práticas de marketing.
Para alcançar o sucesso em um ambiente tão mutável, complexo e competitivo, o marketing deve guiar o consumidor ao longo de uma jornada que começa na apresentação e assimilação da marca e termina na fidelização total.
De tempos em tempos surge um "novo" movimento no marketing, porém desta vez não foram apenas as regras que mudaram, mas toda a sociedade. Marketing 4.0 apresenta uma análise sólida do consumidor do presente e do futuro e oferece as informações necessárias para atingi-los da maneira mais eficaz.
Book Name | Marketing 4.0 |
Genre | Marketing & Sales |
Author | Philip Kotler, Hermawan Kartajaya & Iwan Setiawan |
Published | 08 August 2017, Tuesday |
Language | English |
E-Book Size | 6.71 MB |
Marketing 4.0 (Philip Kotler, Hermawan Kartajaya & Iwan Setiawan) Book Reviews 2024
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Download Link | Book Format |
marketing-4-0-ebook.pdf | |
marketing-4-0-ebook.epub | EPUB |
marketing-4-0-ebook.kindle | KINDLE |
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Summary of Marketing 4.0 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
The Marketing 4.0 book written by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan was published on 08 August 2017, Tuesday in the Marketing & Sales category. A total of 8 readers of the book gave the book 0 points out of 5.
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